MediaAMP, a cloud based subscription service providing educational institutions with robust digital media management capabilities, has spun out of the University of Washington’s IT organization as a newly independent company.
Over the past decade, higher education has encountered a fundamental shift towards media-intensive and web-based learning environments, and MediaAMP was invented to address the University’s own internal needs to store, manage, and distribute digital content. MediaAMP secured such strong external customer and partner validation that a move out into the market was the next logical step.
“The time is right to bring MediaAMP services to educational institutions around the globe,” said Laurens Banker, President and CEO. “Interest in our service from other Colleges and Universities, all facing a common set of challenges managing digital content, has been phenomenal.”
MediaAMP is currently in use in more than 35 departments at the University of Washington, Central Washington University, and Arizona State University. The company recently partnered with thePlatform to jointly pursue the Higher Education market.